Developed by Aerelle Creative
Qrelle began with a simple idea: menus should be easier to understand.
Seymen Huy’s travel experiences across Europe, from outdated PDF menus to worn printed menus and language friction, met Mustafa Ulusoy’s software background. That combination became Qrelle.
Our story
A real service problem became a focused product.
Aerelle Creative was founded by Seymen Huy and Mustafa Ulusoy as a technology and creative company working on QR software, custom software projects, web design, software development and social media management.
The Qrelle idea started during Seymen’s frequent trips around Europe. In cafes and restaurants, menus were often hard to access, PDF files were not current, printed menus created friction, and language gaps slowed the experience.
Mustafa had already been leading Fourmaniac Global A.Ş. in Turkey’s software industry for more than 20 years. The idea felt practical and valuable, and the first Qrelle QR menus went live in 2024.
Progress
From the first version to a system that keeps evolving.
The first Qrelle QR menus started being used by real businesses.
Integration capabilities were improved for more flexible operations.
AI-supported tools were added to make menu descriptions and content creation easier.
More visual, useful and customer-driven theme structures were developed.
Qrelle is still developed carefully, improved through feedback and delivered with attention.
Product approach
Qrelle is not just a QR code. It is a manageable digital menu infrastructure.
Qrelle has come a long way from its first version and continues to improve so businesses can present menus faster, safer and more clearly.
Cloudflare and SSL security
Infrastructure security is supported by Cloudflare services and SSL certificates.
Data-informed UX
Menu experiences are reviewed through Google Analytics data.
Feedback culture
Customer feedback is heard and practical requests are considered for product development.
Experience components
Google reviews and survey components help businesses track customer experience.
European vision
We are moving toward a goal of reaching 100,000 businesses in Europe.
Over the next 2-3 years, Qrelle aims to help around 100,000 European businesses make their menu experience more modern, accessible and multilingual. For us, that is not only growth; it is easier menu management for businesses and clearer decisions for guests.
Meet Qrelle
Let’s build the right digital menu experience for your business.
Try Qrelle, publish your menu in minutes and keep improving it with customer feedback.